Why Kid Power is the must attend conference for kids marketing!

Reaching kids, tweens and the whole family is a difficult challenge to anyone in marketing and advertising. Keeping them engaged is even tougher.

It is estimated that, collectively, children influence $500 billion in spending annually. Each year, the average child sees about 40,000 ads on tv, in addition to the increased placement on the Internet, movies, games, and magazines, which are all readily available to families. This means American companies spend $15 billion a year on marketing and advertising, trying to reach children under the age of 12, twice the amount they spent just 10 years ago.

Changing government regulations that dictate the "how" and "what" of marketing to kids and the backlash against product initiatives adds to the complexity that marketers face and has driven a more relationship-oriented trend in marketing. These things and many more make it even more important to know your audience, how they are influenced and understand the electrical & social trends.

What people are saying about Kid Power:

Kid Power continues to be the most relevant conference for kids marketing..

- Fisher Price

Great Info. Strong information source on how to reach kids in school. Great info to keep in mind. Excellent speakers! Well prepared, good content. Brought a different perspective to conference from school side vs. corporate side – very insightful!

- The Schwan Food Company

Great content and style! Very strong presentations to help detail important watch outs in the arena to target. Home Run! Great tactical ways to implement strategic goals.

- PepsiCo