Kid Power 2008

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Download 2007 Brochure

Click here to download the complete 2007 conference agenda that showcases all the speakers and their sessions.

Kid Power continues to be the most relevant conference for kids marketing

Manager Marketing Services, Fisher Price

Excellent – lots of great info…very valuable

Program Director, Juvenile Cards, American Greetings

We are not enough impressed with their event to give up yours!”

Sr. Consumer Insights Analyst, American Girl

At Kid Power 2007 – we had great leads and made many contacts

Founder and President, Smarty Pants

Kids of all ages are increasingly more engaged with e-games and expanding their universe of influencers through online communications. In addition, targeting kids is becoming taboo and in some industries illegal. In order to compete, you must understand the world today’s kids are living in. What better and more fun way to do so than with a 4 day summer camp getaway in Disney’s Yacht Club & Resort.

You are invited to take part in this exclusive camp where leading marketers and brand managers will relinquish their ties and brief cases and put on a campers’ t-shirt to:

Hear research and latest trends in marketing to kids and parents not found online
Network with industry thought leaders
Attain immediate implementation ideas.

An introductory to our advisory board

Carol Frazer, Manager Marketing Services, Mattel Fisher Price Brands
Rainer Jenss, Vice President and Publisher, National Georgraphics Kids
Michael Pratt, Brand Manager, Lego Systems Inc.
Thomas Febbraio, Specialist Market Research, Mattel Fisher Price Brands
Jeff Heine, Director, Customer Strategy, Carlson Hotels World Wide
Darcy Morris, Vice President, Sales, Discovery Bay Games (formerly BaffleGab)
Craig Yoe, Chief Executive Officer, Yoe! Studios
Wynne Tyree, President and Founder, Smarty Pants

In the meantime enjoy this brief summary of Kid Power 2007.

Kid Power 2007 photo gallery

Kid Power 2007 Top 5 speakers and sessions:

According to our delegates this is what they enjoyed hearing the most:

1. The Tween Music Revolution Damon Whiteside, Senior Vice President of Marketing, Disney Records.
2. Yesterday’s Jungle Gym is Today’s World Wide Web Jacquie Moen, Vice President, AOL Kids and Teens.
3. Making an Impact with this Influential Market Anne-Marie Grey, Chief, International and Corporate Alliances, UNICEF Simone Clark, Corporate Alliances Officer, UNICEF.
4. Can KGOY and KYSL co-exist? Bill Goodwin, The Goodwin Group Donna Sabino, Nickelodeon.
5. Kids In Control: Towards a New Definition of “Toys” Chris Byrne, The Toy Guy.

Click here to download the complete 2007 conference agenda that showcases all the speakers and their sessions.

What were the delegate’s top 10 issues in 2007:

1. Kids influence on mom’s decisions
2. How to create and foster products which kids and moms buy consistently
3. Globalization of kids
4. Being relevant to kids & tweens
5. Trends
6. Reaching tweens
7. Cause marketing
8. Music data/research Moms
9. Publishing
10. Retail Trends

Kid Power Awards Gala

Here’s your chance to recognize, and promote the most innovative kids marketing campaigns over the past year. Submit your nominations for the following categories:

Breakout of the Year: Best New Product
Best Campaign for Food & Beverage
Best Campaign for Toy & Games
Best Campaign in Entertainment/Sports
Best Campaign in Non-Profit
Best Campaign Targeting Moms
Best Campaign Utilizing New Media (mobile, TV, eGames, etc.)

You can submit your nominee or even suggest additional categories by emailing chris.brown@iqpc.com . Be sure to include the campaign name, company and marketing professional’s name.

Inquiries or comments?

Interested in becoming a sponsor, media partner, registering or anything else email chris.brown@iqpc.com . Also if you’re registered for a competitive event ask about our substitution policy.

If you are not yet ready to register, feel free to request a reminder nearer the time .

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