Who you will be hearing from
Confirmed 2009 Speakers
David Cote, CEO and Founder, EST. TODAY
Geoff Cook, Chief Executive Officer, MYYEARBOOK
Jori Clarke, Chief Executive Officer, CIRCLE 1 NETWORK
Leslie Armour, President, Youth Marketing Group, Representing TWEEN BRANDS, INC. AGENCY
Mary Haley, Director Partner Programs, ACTION FOR HEALTHY KIDS
Neale S. Godfrey, Chairman, CHILDREN'S FINANCIAL NETWORK, INC.
Peter O'Reilly, Director of Marketing, THE NATIONAL FOOTBALL LEAGUE
Rosalind Nowicki, Executive Vice President, Marketing & Licensing, 4KIDS ENTERTAINMENT, INC.
Stephanie Azzarone, President, CHILD'S PLAY COMMUNICATIONS
Stephen L. Medlicott, National Director, Marketing Group, BOY SCOUTS OF AMERICA
Jack Dearnbarger, Senior Director of Business Development, BLOCKDOT, INC.
Brent Hill, Senior Internet Content Manager for Product Marketing and Development, LEGO SYSTEMS®
Carol Politi, Senior Vice President, Corporate Development, KAJEET
Dr. Kathleen Hall, Founder & Chief Executive Officer, THE STRESS INSTITUTE & THE MINDFUL LIVING NETWORK
Craig Yoe, CEO & Creative Director, YOE! STUDIO
Tom Pellizzetti, Partner, PELAGIC MARKETING PARTNERS LLC
Jesse Soleil, Vice President, Emerging Media & Technology, SCHOLASTIC, INC.
Patricia Rauch, President & GM, SANDVIK INNOVATIONS
Laurie Klein, Vice President, JUSTKID INC.
Barbara Jirka, Marketing Manager, TYSON FOODS, INC.
Laurence Bricker, Co-Founder, Chief Experience Officer, POPULAR FRONT
Peter Haik, Cofounder, CCO, Metaversatility
Matt Daly, Cofounder, CCO, Metaversatility
Maureen Enright, Assistant Director, Children's Food and Beverage Advertising Initiative,
COUNCIL OF BETTER BUSINESS BUREAUS INC.
Ephraim Luft, CEO and Co-founder, CIRCLE OF MOMS
Izzy Neis, Blogger, Sr. Community Manager, SIX DEGREES GAMES
Anne Marie Kelly, SVP Marketing & Strategic Planning, MEDIAMARK RESEARCH & INTELLIGENCE (MRI)
Scott Hendrickson, Vice President, Sales and Marketing, SPORTS ILLUSTRATED FOR KIDS
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David Cote
Co-Founder, Chairman and CEO
Est. TodayThe driving force behind Est. Today, David is the business and technology guru behind the company. Before founding the company with his wife, David spent eight years at Cisco Systems where he managed a global team focused on leveraging technology to empower individuals and maximize market transitions. David was the recipient of numerous awards and accolades from Cisco Systems for his innovative and groundbreaking work during his 8-year career. Prior to Cisco, he was one of the charter Vice Presidents in 1999 behind the launch of WebMD, the e-healthcare company that empowers consumers with trusted online medical information, community groups and tools. As CEO of Est. Today, David is responsible for the overall vision and strategic direction of the company and building the company’s management team. His responsibilities also include leading the company’s fundraising and business development efforts. David is a 1991 graduate of Dartmouth College.
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Jack Dearnbarger
Senior Business Development Executive
BlockdotJack Dearnbarger is the Senior Business Development Executive at Blockdot. Blockdot (www.blockdot.com) an agency dedicated to achieving business results through online branded-entertainment. He is responsible for shaping key business strategies for the organization and serves as a consultant for clients, agencies and internal teams in navigating this continually evolving landscape. Since joining Blockdot in 2001, Jack has helped clients achieve business results through the creation of immersive, interactive environments. As an industry professional for 20 years and dedicated student for life, he seeks to continually expand his knowledge and apply his experience to shape innovative solutions for his clients. Jack holds degree in Journalism / Advertising from The University of Oklahoma.
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Dr. Kathleen Hall
Founder and CEO
The Stress Institute & Mindful Living NetworkDr. Hall is an internationally recognized lifestyle expert in stress and work-life balance, is founder and C.E.O. of The Stress Institute (www.stressinstitute.com ), Mindful Living Network (www.mindfullivingtv.com), and Alter Your Life (www.alteryourlife.com). Dr. Hall has been featured on major media including The Today Show, CNN, FOX, ABC News, CBS, Oprah & Friends Radio, Good Morning America Radio, Martha Stewart Radio, Fortune, Forbes, USA Today, Wall Street Journal, New York Times, Washington Post, Money, Business Week, Parents, Cosmopolitan, Real Simple, and Woman’s Day. She is the author of A Life in Balance, 2008 Mom’s Choice Book Award winner, and 2007 Nautilus Book Award winner; and Alter Your Life; and, is a contributing writer for PINK Magazine.
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Brent Hill
Senior Internet Content Manager
LEGO SystemsBrent Hill is the Senior Internet Content Manager for LEGO Systems, a company committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries. He is responsible for a significant portion of the digital content strategy for www.lego.com – award-winning content that not only recruits children to the brand, but also delivers an engaging, immersive, creative – and safe -- virtual play experience. Prior to his tenure at LEGO Systems, Brent worked for Microsoft Corporation as Online Marketing Manager for corporate subsidiaries around the world. AKA ‘Exorocks’ on the www.lego.com messageboards, Brent has a loyal following from thousands of child LEGO enthusiasts around the world. Brent holds degrees in International Studies and Ceramic Sculpture, as well as a Master Bakers License. He has yet to be beaten at Scrabble, and is a champion speller.
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Stephen Medlicott
National Director, Marketing Group
Boy Scouts of AmericaStephen has 20 years’ experience in media and marketing, project management, market research, and strategic planning. He is also responsible for corporate communications development for the BSA’s national office. He reports directly to the Office of the Chief Scout Executive and works closely with the national president and CFO offices on communications and PR strategies. He provides leadership to Brand Management, Media Services and Public Relations, Magazines, Crisis Communications, and local council marketing support. By using outside PR firms Fleishman-Hillard and Edelman, he ensures coordination, consistency, and integrity of the BSA brand in which a focus on multicultural audiences is core.
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Carol Politi
SVP Corporate Development
kajeet, Inc.As SVP of Corporate Development, Ms. Politi brings 20 years of experience in marketing mobile services and technology to company that's all about delivering fun and responsible mobile services to kids and their families. Carol started at kajeet as VP of product management and in that capacity built out the kajeet services and rate plans for parents and kids. As the lead for corporate and business development, Carol manages indirect channels, traditional and social PR, and strategic partnerships for kajeet.
Prior to kajeet, Carol was vice president of marketing and a founder of Megisto Systems, a company that developed prepaid software infrastructure for operators in Asia and Europe to help them deliver innovative mobile data and content services. Before Megisto, she served as vice president of product management at Ericsson, managing internal product development as well as third-party vendor relationships for the company's data portfolio.
Carol is a member of the board of directors of NCC, a nonprofit that helps more than 600 children and adults with developmental disabilities in the District and Maryland receive the services they need to thrive. She holds an M.S.E.E. from Johns Hopkins University, a B.S.E.E. from the University of Maryland and an MBA from the University of Maryland.

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Patricia Rauch
President
Sandvik Innovations, LLCPatricia joined Sandvik Innovations in 2002 and is President and GM. Her key responsibilities are to oversee all business aspects of the Company, including product development, sourcing, marketing, sales, operations and finance. Patricia has over 20 years of domestic and international business development experience. Prior to joining Sandvik Innovations, she spent 7 years at The Franklin Mint as the VP and General Manager of their Retail and Wholesale Divisions. Patricia also spent 12 years in various financial roles, more specifically a financial officer for a Fortune 300 global manufacturing company. Patricia has a MBA in Financial Management and a BBA in Accounting.
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Craig Yoe
Creative Guru
YOE! STUDIOCraig Yoe is co-founder and President of YOE! Studio. Early in his career, Craig was Senior Designer for the world's first and largest toy think tank, Marvin Glass & Associates. It was there that he worked on blockbuster toys like Cabbage Patch Kids, Transformers and My Little Pony. Craig has 6 patents to his name for toy inventions. Craig was personally recruited by Jim Henson to join his Muppets staff as Creative Director, and he soon rose to the position of Vice President and General Manager, working on everything from TV shows to theme park attractions. After Henson's death, Craig turned down a lucrative job offer from Disney, choosing instead to create YOE! Studio with co-founder, Italian trained Queen of Design, Clizia Gussoni.
YOE! Studio is regarded as the premier creative studio in the licensing and entertainment industry. The studio's location is as unique as its work: housed in a mountaintop castle overlooking New York's Hudson River, YOE!'s offices are in the one-time girls school that was the basis for the 80’s TV sitcom “The Facts of Life.”
Renowned for its expertise in the area of kids and teens, YOE! Studio has teamed up with companies like Disney, Warner Bros., Nickelodeon, Cartoon Network, MTV, Mattel, Time-Life, Pepsi, Taco Bell, and Microsoft, to create some of the most memorable kids' products and promotions around.
A charismatic and unconventional speaker, Craig consults for clients and lectures at conferences worldwide, from Argentina to Australia to South Africa, and is a permanent member of Syracuse University post-graduate faculty. He has chaired kid marketing conferences in South Africa and Singapore, and spoken at government sponsored workshops in the USA and in Singapore.
For more information on YOE! Studio and to sign up for the Hump Day Hip-O-Meter, YOE!’s weekly trend-spotting e-zine, visit www.yoe.com.
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Geoff Cook
Chief Executive Officer
MYYEARBOOKGeoff Cook is now the CEO of his third multi-million dollar Internet enterprise, all grown from zero traffic and zero revenue to significant market-leading properties.
In 1997, at age 19, Geoff founded EssayEdge.com and ResumeEdge.com from a Harvard dorm room. Geoff has been featured in Wired, Rolling Stone, ABC News, CNBC, USA Today, and was named to the Inc. “30 under 30” List. His Wired feature outing himself as a Dorm Room Entrepreneur at Harvard helped lead Harvard to lift its centuries-old ban on dorm room entrepreneurship by the next school year.
Upon graduation from Harvard, Geoff grew EssayEdge and ResumeEdge to 500+ editors and $5+ Million in revenue with profits of $1+ Million per year. Each property dominated their respective niches: admissions essay and resume writing help. Through Geoff’s efforts, ResumeEdge became the exclusive resume writing partner of Yahoo! HotJobs and the Wall Street Journal’s career site.Geoff sold his company to The Thomson Corporation where he led the Consumer Market Group for a Thomson Learning division, departing Thomson in 2005.
In 2005, Geoff became the CEO of myYearbook, joining forces with myYearbook’s teenage founders -- Catherine Cook, age 15, and David Cook, age 16 -- Geoff’s sister and brother. Geoff was instrumental in raising $20 million in angel financing, venture capital, and venture debt to build the young company into the US teen social networking leader.
Geoff holds an A.B. in Economics from Harvard. He lives in Pennington, NJ with his wife Kerri and little baby, Madeline.

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Jori Clarke
Chief Executive Officer
CIRCLE 1 NETWORKJori is CEO of Circle 1 Network, which specializes in reaching kids, tweens and parents around the globe through its unique and innovative virtual world, KidsCom.com and other properties. The company launched the first Web site for kids in 1995. Since that time our work has evolved from cyberzine communities to virtual worlds and other platforms. Jori is responsible for the company's vision of creating and maintaining safe, fun community experiences. The company has worked with the NFL, National Cattlemen’s Beef Association, Kellogg’s, Kimberly-Clark, Roche Diagnostics and others.
Jori has been featured on numerous television and radio shows, including ABC's "Good Morning America," CNN, FOX, and National Public Radio's "All Things Considered." Jori’s work has been featured in dozens of publications including Advertising Age, USA Today, The Wall Street Journal, The New York Times and Investors Business Daily. She has been published in the International Journal of Marketing & Advertising to Children and is a chapter contributor to three books on marketing to kids and families.
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Leslie Armour
President, Youth Marketing Group
Representing TWEEN BRANDS, INC. AGENCYLeslie is the founding partner of Youth Marketing Group, a full-service, youth marketing agency headquartered in Columbus, Ohio. As an expert youth brand strategist and marketing consultant she has more than fifteen years of experience marketing to children (tweens and teens) with some of the largest and best-known corporations in the nation, including but not limited to Nickelodeon, Tween Brands (Limited Too and Justice), Sony, Coca-Cola, Rubbermaid, and Hasbro. She also currently heads up Tween Brands (Limited Too and Justice) Partner Program developing targeted and highly effective brand building and synergistic marketing campaigns for those companies looking to reach the tween girls and their families.
She is a graduate in Child Development and Family Studies from Purdue University.
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Mary Haley
Director Partner Programs
ACTION FOR HEALTHY KIDSMary Haley is the Director of Partner Programs at Action for Healthy Kids, a national grassroots organization working to improve nutrition and increase physical activity in our nation’s schools to help kids be healthy and ready to learn. Mary oversees the collaborative work and relationships with more than 60 national Partners that are leading education, nutrition, fitness, and child healthcare organizations and government agencies.
Before joining Action for Healthy Kids, Mary worked for 25 years in corporate organizations in roles including management, operations, strategic sales, and client relationship management.
Mary received a masters of arts degree in teaching from National-Louis University and holds a bachelor of arts degree in psychology.
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Neale S. Godfrey
Chairman
CHILDREN'S FINANCIAL NETWORK, INC.Neale S. Godfrey is an acknowledged expert on family and children’s finances. She has been in the financial field for over 30 years. Early in her career, Neale became one of the first female executives at The Chase Manhattan Bank in 1972. Later, she became the President of The First Women’s Bank and Founder of The First Children’s Bank.
In 1989, Neale formed her own company, Children’s Financial Network, Inc., whose mission is to educate children—and their parents—about money. Neale has been honored with a #1 New York Times Best Seller, Money Doesn’t Grow on Trees: A Parent’s Guide to Raising Financially Responsible Children. Neale’s latest book is LIFE, INC: The Ultimate Career Guide for Young People, which includes a Teacher’s Guide, Student Journal and website, all sponsored by the Deloitte Foundation. This program will serve approximately two million middle and high school students. She is the author of 16 books that deal with money, life skills, and value issues. She developed money curriculum for children, The One and Only Common Sense/Cents Series, and a CD-ROM, Money Town, both created for children grades Pre-K through 9.
Neale empowers women to take charge of their financial lives and has authored two books on that topic: Mom, Inc: Taking Your Work Skills Home and Making Change: A Women’s Guide to Designing her Financial Future.
She has served as a national spokesperson for such companies as: Aetna, Microsoft, Coca-Cola, Fidelity, Quaker Oats, Nuveen, and AOL-Time Warner. She is a professional speaker for both domestic and international audiences. Neale often appears as a financial expert on programs like The Oprah Winfrey Show, Good Morning America, The Today Show, CNBC, CNN, etc. She also starred in the PBS special, Your Money, Your Children, Your Life.
Neale has been honored with awards such as “Woman of the Year”, “Banker of the Year”, “Child Advocate of the Year”, and received the first “Femme Award” from the United Nations Agency for International Women’s Rights (UNIFEM). Despite these achievements, what her kids really think is cool is that she was a “question” on both Jeopardy and in The New York Times crossword puzzle! She has also served on a White House Task Force and a Governor’s Task Force as well as on the Board of Directors of The New York Board of Trade, UNICEF, University of Charleston, and YPO. Currently, she is on the Board of Directors of UNIFEM, Morris County NJ Chamber of Commerce, the Business and Education Together Foundation, Inc., and the Advisory Board of Girls, Inc.
Neale also stars in a one-woman show, Neale Godfrey is Tap Dancing through the Board Room that plays off-Broadway, nationally and internationally.
Neale is a single mother of two children, living in Chester, NJ.
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Peter O'Reilly
Director of Marketing
THE NATIONAL FOOTBALL LEAGUEPeter O’Reilly joined the NFL as Director of Marketing and Fan Development in 2005. In this role, he is responsible for developing and implementing strategies and marketing and media programs aimed at increasing the engagement of the NFL’s priority fan segments, including avid, casual, young and Hispanic fans. Mr. O’Reilly also leads the NFL’s corporate social responsibility initiatives, with a primary focus on the league’s commitment to youth health and fitness.
Prior to joining the NFL, Mr. O’Reilly held the position of Senior Marketing and Sports Manager for NYC2012, the New York City Olympic Bid. He also has past experience as Director of Production and Marketing at the National Basketball Association where he spent six years. Peter began his career at ABC Sports working on the network’s college football and college basketball broadcasts.
Mr. O’Reilly received his Bachelor of Arts Degree from the University of Notre Dame and received his MBA from Harvard Business School. He currently resides in Bronxville, NY with the wife and two children.
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Rosalind Nowicki
Executive Vice President, Marketing & Licensing
4KIDS ENTERTAINMENT, INC.Roz Nowicki, Executive Vice President of Licensing and Marketing at 4Kids Entertainment, Inc. oversees all of the companies represented brands globally, some of which include Yu-Gi-Oh!, Teenage Mutant Ninja Turtles, Monster Jam and Cabbage Patch Kids.
Nowicki joined 4Kids in 2001 as Vice President of Marketing, with responsibilities that included management of the Yu-Gi-Oh! property globally outside of Asia. Under her direction, Yu-Gi-Oh! became one of the most successful licensed properties of all time with a trading card game, TV series, a feature film, major promotional partnerships and hundreds of licensees worldwide. The Yu-Gi-Oh! property continues today to be a key revenue generator for the company.
Prior to joining 4Kids, Nowicki served as Vice President of Softlines Licensing for Universal Studios. In her seven years at Universal, Nowicki executed licensing programs for such properties as Jurassic Park 2, Jurassic Park 3 and Curious George. Her 20-year career in the licensing business also includes key marketing and licensing positions at Guess? as Director of Worldwide Licensing and The Walt Disney Company as Manager of Film and Television Apparel Licensing. Nowicki began her career in the retail industry working as a Buyer and then as a Product Development Manager.
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Stephanie Azzarone
President
CHILD'S PLAY COMMUNICATIONS
Stephanie Azzarone is president and founder of Child’s Play Communications, the leading agency specializing exclusively in public relations and marketing communications for products and services targeted to moms. Child’s Play celebrated its 20th anniversary in 2008 by launching a variety of new services, including Team Mom™, the Web Mom Directory, the Bloggers Brunch and the Insider Mom Network™, all designed to reach mothers online and 1:1, as well as through traditional media.
Stephanie has been a speaker at numerous seminars on marketing to moms and has written or been quoted on the subject in dozens of articles, from PRWeek through USA Today. She is also the editor and publisher of the electronic newsletter Marketing Communications: Kids, and the blog Mom Market Trends.
Stephanie’s clients at Child’s Play have included Warner Bros. Consumer Products, National Geographic Kids Entertainment, Hasbro, CVS/pharmacy, Parents magazine and Sylvan Learning Center, among other leading brands.
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Tom Pellizzetti
Partner
PELAGIC MARKETING PARTNERS LLC
Tom Pellizzetti leads a dual life as a “closet” creative anarchist and mild-mannered corporate citizen. In his former role as Sr. Innovation Manager at Tyson Foods, Tom led Discovery Innovation for the Foodservice Group. Prior to Tyson, Tom held various positions with Nestle Purina PetCare and Schreiber Foods. Tom’s career has taken him from the production floor to the corporate boardroom and across customer channels including grocery, club, specialty and foodservice.
A lifelong aficionado of consumer branding, strategic marketing and project leadership, Tom recently launched a boutique talent network exclusively available for Brand Innovation in CPG and Foodservice.
Pelagic Marketing Partners, LLC was founded as an alternative to mainstream Innovation Marketing Agencies to deliver top-shelf talent and proven innovation management techniques.
Tom holds a BS in Animal Science from the University of Florida and an MBA from the Thunderbird School of Global Management.
The term “Pelagic” describes various species of prized offshore sport fish in South Florida who share common behavioral traits. Pelagics are migratory in nature and often collaborate in feeding.
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Laurie Klein
Vice President, Emerging Media & Technology
JustKid, Inc.
Laurie Klein is recognized as an industry leader and regularly travels the country to discuss kid marketing challenges and provide kid marketing and product development seminars to some of the leading companies in the kid industry. She’s been with Just Kid Inc. since its inception in 1994 and has overseen the creation of new kid products and marketing programs for clients such as Kraft Foods, Frito-Lay, 3M, Nabisco, Procter & Gamble, Kellogg, ConAgra, Minute Maid, General Mills, Johnson & Johnson, The Partnership For A Drug-Free America and more. She was also instrumental in the development of The Global Kids Study which was conducted in 12 countries around the world. Laurie has also authored several articles for Brandweek regarding kid marketing and has often been interviewed for several publications regarding kid products and marketing (e.g., Wall Street Journal, US Today, Progressive Grocer, Brandweek, Youth Markets Alert, Supermarket News and others). Recently, she was a guest speaker at Yale University’s School Of Management.
Laurie is a graduate of Southern Methodist University where she earned her degrees in Bachelor of Science (magna cum laude) and Business Administration (cum laude). In her free time, Laurie enjoys spending time with her husband and some of the coolest kids she knows -- her two boys – ages 15 and 11.
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Jesse Soleil
Vice President, Emerging Media & Technology
SCHOLASTIC, INC.
Jesse Soleil, is Vice President, Emerging Media and Technology for Scholastic overseeing eScholastic, the online division of Scholastic, the global children’s publishing, education and media company at www.scholastic.com. Mr. Soleil, a veteran product development and software executive joined Scholastic in 2003 and led Scholastic's Lab for Informal Learning/Digital Innovation group where he and his team provided research and development for new and innovative technology-based products, including The 39 Clues, a groundbreaking multi-media book series for kids ages 8-12 that consists of 10-books, online gaming, trading cards and prizes. In his new role, Mr. Soleil is responsible for overseeing Scholastic.com and its Content, Solutions, Development and Business Intelligence teams.
Scholastic.com draws about 530 million page views annually and about 7 million unique visits per month from teachers, kids and families. Scholastic.com has won numerous awards, including the prestigious Webby Award, People’s Choice Award for Best Kids Site, and was recently recognized as the #1 site for “power moms” by Nielson Online. Scholastic.com has the distinction of being the number-one preferred site for classroom teachers, revolutionizing the way teachers integrate technology into the classroom, supporting the way today’s students learn, and enhancing parents’ ability to supplement their children’s education at home.
Mr. Soleil’s leadership experience in software and product development spans more than 20 years. He has led teams and projects in global firms including Nortel Networks, Computer Sciences Corporation and more, and has been a principal in several start-ups including Massiverse and Protomedia Design.
Mr. Soleil lives in Brooklyn with his wife and two-point-five children.
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Barbara Jirka
Marketing Manager
TYSON FOODS, INC.
Barbara Jirka is the Marketing Manager for the Kids & Government Sales division at Tyson Foods where she leads the marketing efforts towards kids and the K12 school segment. She is involved in the school nutrition industry and was recently elected to serve on the Board of Directors of the School Nutrition Association. Dr. Jirka’s previous position was Vice President of School Marketing for National Dairy Council. Barbara earned a PhD in Foodservice and Lodging Management in 2006 through Iowa State University’s Child Nutrition Leadership Academy.
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Laurence Bricker
Co-Founder, Chief Experience Officer
POPULAR FRONT
Laurence has been the visionary behind Popular Front's unique approach, and delivers strategic, creative differentiation that distinguishes our take on web-centric campaigns and engagement media. He has worked on brand building solutions for Target, Manhattan Toy, Hasbro, H&R Block, and the New York Philharmonic. He now leads the newly-minted Popular Front Entertainment group, leading innovation and R&D efforts around owned properties and next-generation social network platforms.
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Matt Daly
Cofounder, CCO
METAVERSATILITY
Matt has a long history with games, virtual spaces, and film. He has led successful campaigns for Toyota, EMI, KRTU, and others. He has headed up the machinima and film division of Metaversatility since its inception. He graduated Trinity University with a BA in Communications & New Media, minor in wasting time within simulacra. He holds his MFA in New Media from the Donau Universität Krems, in Austria (very much not Australia). He's absorbed as a bricolagist, virtual worldist, gamer, cleaner, DJ, competitive typist, and lunático robot.
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Peter Haik
Cofounder, CCO
METAVERSATILITY
Peter Haik, CEO of Metaversatility, constantly seeks to push the boundaries of possibility in the metaverse space. Ever the technophile, Peter has been actively involved in bridging the gap between the existing world wide web and 3d virtual worlds. Prior to working with Metaversatility, Peter worked as a software development consultant providing clients with advanced, web-based custom software solutions. Today, Metaversatility is involved in building and working within virtual worlds of all shapes, sizes and dimensions.


