Kid Power

Pre-Conference Workshops: Monday, June 8, 2009

  • Workshop A: Successfully Reaching The Kid & Tween Market Through Licensing & Strategic Partnerships
  • Workshop B: Born To Play!
  • Workshop C: 12 Principles You Need To Succeed In The Marketplace When Creating Healthier Food Products For Kids

8:15 - 11:15 Workshop A: Successfully Reaching The Kid & Tween Market Through Licensing & Strategic Partnerships

8:00 Registration For Workshop A (Coffee will be served)

Toy, video game and trading cards licensing has become a very strong tool in reaching kids. Today’s kids can enjoy their favorite characters on everything from their toothbrush to their shoes. But, what is the best way for you to utilize licensing agreements and strategic partnerships to further your brand and message?

In this session you will learn:

  • The power of license characters on kids: What are the right and wrong ways to do it?
  • How strategic partnerships with like minded companies and organizations can enhance both brands in the eyes of kids
  • Best practices for finding the right partners for you

Presenter:
4KidsCarlin West
Executive Vice President, Marketing & Licensing
4KIDS ENTERTAINMENT, INC.


11:30 - 2:30 Workshop B: Born To Play!

11:15 Registration For Workshop B (A Box Lunch Will Be Served)

Kids are born to play with an innate ability to create games within any situation. Give them tools that stimulate their imaginations and creativity and you will gain a fan for life.

Learn how to inspire children from LEGO, the best and most credible player in the toy business, named "Toy of the Century" - twice.

This workshop will help you:

  • Inspire kids to explore and challenge their creative potential
  • Shape immersive online experiences based on game play
  • Make any brand more "Playable" through creative online activities
  • Communicate with kids through online game play
  • Understand how to enhance learning through play

Presenters:

Brent Hill
Senior Internet Content Manager for Product Marketing and Development
LEGO SYSTEMS®
 Jack Dearnbarger
Senior Director of Business Development
BLOCKDOT, INC.

2:45 - 5:45 Workshop C: 12 Principles You Need To Succeed In The Marketplace When Creating Healthier Food Products For Kids

2:30 Registration For Workshop C (Coffee will be served)

Why is it that so many healthier, new kid products are launching in the marketplace, but very few are succeeding? In this presentation, Just Kid Inc. will share our best practices for creating new food products with staying power in the marketplace. Learn about the most common pitfalls to avoid when creating healthy kid products and some of the tried and true principles to consider as the foundation for your new product development efforts. Even if you aren't developing food products but are interested in new product development, there'll be new insights for your business too.

We'll plan to cover:

  • The balancing act - who do you target, kids or moms... and how do you please both?
  • The most common healthy product development paths that are likely to backfire
  • How much should you talk about nutrition to kids?
  • The secret ingredient that needs to be there when creating healthier foods
  • How to be sure that you've got a winning new idea

Presenter:
Laurie Klein
Vice President
JUSTKID INC.